February
19

Driving Business in a Down Market



Posted In: Uncategorized
          By: Kevin King

Believe it or not, there are ways to drive business for your clients in today’s market.  When budgets are tight people spend more time on product research before they buy. And more and more, that research is done on the web. Your clients’ products and services need to be in the research zone.  Put their products where the research takes place. We’ve identified key areas that consumers turn to on the web for their research, here’s our short list:
  • Social Media: Facebook, MySpace, LinkedIn, are all proving effective referral networks for everything from babysitters to dog food to the Snuggie. 
  • Blog Networks: what better way to dissect a product or service than reading the brutal honesty from someone that doesn’t get paid for it?
  • Viral Videos: what happens every time you do research on the web? You waste 30 minutes. Well, your client can be the inspiration for that lost time!
  • Experts: being an expert, and influencing experts, is easier and cheaper than you think.
  • Search Engine Text Ads: sure, the links on the side of your search results are ads, but people click them anyway! Text ad campaigns can be micro-targeted and scaled according to budgets.

EffectiV is helping our agency partners pitch these concepts with clients.  We’ve crafted some simple but compelling materials that we would like to share. 
If you would like to learn more regarding our pitch concepts, please click on the icon below.

 

 

 

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January
17

Here’s our quick list of 5 technologies that we think advertsing and pr agencies should be considering in 2009.

           

 Video Ads on the Web- Look for video ad services from giants like Google to gain serious momentum in 2009. Businesses large and small are getting comfortable with the ubiquity of text ads. Now it’s time for better brand-building with video.           
           

 Social Media Apps- Sites like Facebook continue to add users in every demographic. Your clients can capitalize on this growing opportunity with meaningful tools that connect to a laser-targeted audience.           
           

 Mobile Mania- As the screen gets smaller our audience gets larger. Much larger. While PC based Internet usage is currently between 1.25 - 1.6 billion, mobile handsets have reached over 3.3 billion people - and that number is expected to grow fast over the next couple of years.            
  Content is King- Get past the mundane content updates and move on to bigger projects! Delivering a slick website is great. But providing a platform that allows clients to manage their own content will drive traffic for clients, and revenue for you.           
  Get Syndicated- RSS and Atom feeds are great ways to get good ideas to the right people, and great content on your websites. Boost your client’s expert status using these tools in 2009.           

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December
4

One of the greatest, yet oft overlooked, innovations of the wildly popular YouTube website is the ability to embed its videos on other sites. In one sweeping move, YouTube made it possible for any website operator to easily host high quality video streams on their web pages.

Prior to YouTube, if a client wanted video we had to get a digital copy from the client, select which format would be best for the client’s audience, rip the video to that format and host the video file at a significant expense. And if the client wanted a cheap solution, well, they just didn’t have one. Now, if a client wants a cheap and easy video solution we just create a YouTube account for them, upload it and post. Simple.

But there is a catch. Once the video runs the viewer sees thumbnails of “related” videos, enticing them to visit the source of this video extravaganza - YouTube.com. And now YouTube (or shall we really say, Google, which purchased YouTube for $1.65 billion in 2006), is trying to drive this cross-over marketing strategy even further. All embedded YouTube clips now automatically include a video search bar. Read More

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