January
17

Here’s our quick list of 5 technologies that we think advertsing and pr agencies should be considering in 2009.

           

 Video Ads on the Web- Look for video ad services from giants like Google to gain serious momentum in 2009. Businesses large and small are getting comfortable with the ubiquity of text ads. Now it’s time for better brand-building with video.           
           

 Social Media Apps- Sites like Facebook continue to add users in every demographic. Your clients can capitalize on this growing opportunity with meaningful tools that connect to a laser-targeted audience.           
           

 Mobile Mania- As the screen gets smaller our audience gets larger. Much larger. While PC based Internet usage is currently between 1.25 - 1.6 billion, mobile handsets have reached over 3.3 billion people - and that number is expected to grow fast over the next couple of years.            
  Content is King- Get past the mundane content updates and move on to bigger projects! Delivering a slick website is great. But providing a platform that allows clients to manage their own content will drive traffic for clients, and revenue for you.           
  Get Syndicated- RSS and Atom feeds are great ways to get good ideas to the right people, and great content on your websites. Boost your client’s expert status using these tools in 2009.           

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November
20

Finally, Flash for Your Phone!



Posted In: General Technology News, Mobile Web, Social Media
          By: Kevin King

Adobe announced yesterday that it is finally releasing a version of it’s omni-present flash player for cell phones. According to Adobe the Flash player is currently installed on 98% of all PCs. The multimedia engine currently provides millions of users and websites with a media-rich web experience. Flash drives animation, sound and video on most websites that are currently using anything but plain text and images. But until now that same experience is difficult to replicate on a handset.

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