February
19
Believe it or not, there are ways to drive business for your clients in today’s market. When budgets are tight people spend more time on product research before they buy. And more and more, that research is done on the web. Your clients’ products and services need to be in the research zone. Put their products where the research takes place. We’ve identified key areas that consumers turn to on the web for their research, here’s our short list:
- Social Media: Facebook, MySpace, LinkedIn, are all proving effective referral networks for everything from babysitters to dog food to the Snuggie.
- Blog Networks: what better way to dissect a product or service than reading the brutal honesty from someone that doesn’t get paid for it?
- Viral Videos: what happens every time you do research on the web? You waste 30 minutes. Well, your client can be the inspiration for that lost time!
- Experts: being an expert, and influencing experts, is easier and cheaper than you think.
- Search Engine Text Ads: sure, the links on the side of your search results are ads, but people click them anyway! Text ad campaigns can be micro-targeted and scaled according to budgets.
EffectiV is helping our agency partners pitch these concepts with clients. We’ve crafted some simple but compelling materials that we would like to share.
If you would like to learn more regarding our pitch concepts, please click on the icon below.
