January
19

I started to post an entry about IBM’s recent announcement regarding their LotusLive cloud computing software. But i quickly found myself hacking out an explanation on cloud computing. Then, i realized we’ll probably need to start with a quick break-down of the Software as a Service concept.

So, here goes… Software as a Service, put very simply, is the use of a website to perform functions that normally would be installed on your computer as a software application. The most commonly used example is web-based email. Most office workers use email through software programs like Outlook (or Eudora, or Lotus, etc.).

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January
17

Here’s our quick list of 5 technologies that we think advertsing and pr agencies should be considering in 2009.

           

Video Ads on the Web- Look for video ad services from giants like Google to gain serious momentum in 2009. Businesses large and small are getting comfortable with the ubiquity of text ads. Now it’s time for better brand-building with video.           

           

Social Media Apps- Sites like Facebook continue to add users in every demographic. Your clients can capitalize on this growing opportunity with meaningful tools that connect to a laser-targeted audience.           

           

Mobile Mania- As the screen gets smaller our audience gets larger. Much larger. While PC based Internet usage is currently between 1.25 - 1.6 billion, mobile handsets have reached over 3.3 billion people - and that number is expected to grow fast over the next couple of years.            

  Content is King- Get past the mundane content updates and move on to bigger projects! Delivering a slick website is great. But providing a platform that allows clients to manage their own content will drive traffic for clients, and revenue for you.           

  Get Syndicated- RSS and Atom feeds are great ways to get good ideas to the right people, and great content on your websites. Boost your client’s expert status using these tools in 2009.           

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January
5

Let me state my bias front and center: we web developers need another web browser like a hole in the head. Cross platform/browser compatibility issues are what’s making flash sites all the rage for frustrated control freaks designers these days, throwing a third major browser into the mix is sure to make our heads explode. With that sentiment in my heart I watched the release of Google’s new web browser “Chrome” with great interest. If you read the 38 page comic book Google released, Chrome boasts faster performance, a simpler interface and a far more efficient JavaScript engine.

Early benchmarks indicated that Chrome was indeed faster, but as time went on (by “time” I mean just 48 hours) and the browser was put through some more real world testing, it began running into a few problems (note: link requires free registration). Namely, browser crashing, SSL Certificate failure (thats a doozy), and even causing laptops to spontaneously go into hibernation mode (non-invasive app indeed).

So okay, its their first version and bugs are bound to occur. They’ve already released a patch and after all, the technology they’re using seems to be pretty innovative. Some of the benchmark studies are pretty unfavorable, but then some show its javascript capability to be phenomenal. But the problem is, what does that matter at this point?

Think of it this way, there are basically two types of people on the internet. Savvy and non-savvy. I don’t mean that in an elitist kind of way, my own father, he’s pretty non-savvy but he browses the internet and participates in forums about fishing. For all intents and purposes, a legitimate internet user. So folks like myself saw these bugs the first few days and said “Meh, I’ll pass.” and folks like my father said “A Google what now? Huh?” And even if you’re an anti-Microsoft type of savvy user you still have your beloved Netscape Firefox. Or even Mozilla, Opera or Safari (and for you old school hardcore Linux folks, Lynx).

So kind of like this.

So kind of like this.

Sure enough, according to the author of the commentary I linked above’s research, Chrome has so far peaked at just over 1 percent browser share followed by a plummet of 30% of its users.  Only time will tell if Chrome becomes a viable alternative for the average user.

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