Adobe announced yesterday that it is finally releasing a version of it’s omni-present flash player for cell phones. According to Adobe the Flash player is currently installed on 98% of all PCs. The multimedia engine currently provides millions of users and websites with a media-rich web experience. Flash drives animation, sound and video on most websites that are currently using anything but plain text and images. But until now that same experience is difficult to replicate on a handset.
Google has launched it’s much anticipated voice enabled search application for the iPhone. This new feature allows users to simply talk to the phone to retrieve search results. Touch the app, hold phone to face, speak your search request. That’s it. The new Google app uses the location targeting built into the phone to automatically filter by location. Looking for a restaurant in downtown Philly? Just say “Thai Restaurant” and the app will retreive results relevant to where you’re standing.
What does this technology mean for your business? Your company may need a mobile web presence. Because your website needs to be here, uh, i mean there, umm, everywhere.
If you manage a website this means two things:
1) Make sure your website looks ok on the iPhone and other cell phone browsers.
2) Make sure Google knows where your business or service is located.
